Designers and other enthusiasts: here is your color guide

I found this one at www.9gag.com and I think this is very helpful for those people whose job includes color matching.

The Psychology of Color by Tech King

Pantone announces the 2011 color of the year

Honeysuckle.

That's what they call it. Pantone added that the 2011 color is "Courageous. Confident. Vital. A brave new color, for a brave new world. Let the bold spirit of Honeysuckle infuse you, lift you and carry you through the year. It’s a color for every day – with nothing “everyday” about it."

Honeysuckle is kind of interesting. Makes me long for candy. Makes me suck on honey. Hmmm kind of kinky, though. But more magenta and yellow makes it somewhat orangey pink, which by the way, is my favorite color. No, orange is my favorite color, not pink.

Now you know why the Orange Sun.

Cheap is cheap: packaging and your color choice

I had a client who insisted that I chose my own color for their product packaging. I made several trips to the market to test which one is the right color for them. After several studies and one final offset printing, I was shocked that they secretly made their own version after the printed materials have been depleted by printing them on plain paper using their inkjet printers. What a shame.

I wonder how could entrepreneurs not see the importance of good packaging for a return of investments. The green you want might not become the green when you print them on your inkjet printer. It tells you how cheap you are. Imagine how would consumers react to your expensive product when the packaging labels suddenly run on sweaty hands. Eww.

Still it is worth to note that colors affect our buying skills.

Anyways, as to colors and consumers, the following illustration from KISSmetrics says it all. This is worth the read. So entrepreneurs out there, take note of this-

For a bigger and more readable version, please click on this link .