Cheap is cheap: packaging and your color choice

I had a client who insisted that I chose my own color for their product packaging. I made several trips to the market to test which one is the right color for them. After several studies and one final offset printing, I was shocked that they secretly made their own version after the printed materials have been depleted by printing them on plain paper using their inkjet printers. What a shame.

I wonder how could entrepreneurs not see the importance of good packaging for a return of investments. The green you want might not become the green when you print them on your inkjet printer. It tells you how cheap you are. Imagine how would consumers react to your expensive product when the packaging labels suddenly run on sweaty hands. Eww.

Still it is worth to note that colors affect our buying skills.

Anyways, as to colors and consumers, the following illustration from KISSmetrics says it all. This is worth the read. So entrepreneurs out there, take note of this-

For a bigger and more readable version, please click on this link .

Welcome to my design world

This would be my first entry and my first blog about the designing community I am in.

For so many years, I have copied designs, stolen some, re-designed others or made my own and have been praised and attacked by clients. Scarred. Battered. I became a triumphant survivor!

Working in the design world is a tough act. You have to fight off so many entities just to prove your point. And sometimes you retreat like a defeated warrior because clients insisted that I do what they thought was good for them, but deep inside I know it won't work, only to be blamed later when the final output is printed out.

I spent a lot of sleepless nights just to finish projects. I traveled. I got friends and enemies. I became a beggar because there were no clients around. I became a one day millionaire. I lost. I won.

That only means one thing- the design world is an exciting world.

I believe this time is the right time to share my designs with you.

Welcome!